Coincidently, my Family and I were skiing at a very quaint resort last week called Le Diablerets in Switzerland and it struck me how that particular community is so proud of their local products. You could feel it at the local supermarket, at the little laiterie across the street from our auberge, the week-end farmer's market and even at the ski lift. Yes, the ski lift. This is a photo I took at one of the main ski lifts where one of the local producers of sausages and cheese was showcasing his products. Pretty unusual way to get your message out. I loved it.