November 2, 2008

From The New York Times this weekend...

Great article in The New York Times this weekend, written by Janet Rae-Dupree, on how we shouldn't forget the role of innovation in these tough economic times. Click here to read.

A nice reminder that, even in a volatile marketplace, one of the key roles of marketing is to keep our brands relevant and provide consumers (and specially non-consumers) with reasons to consider us. Yes, our day-to-day just got much tougher but marketers are the ones that should be dreaming of the future and crafting strategies that lead the way.  So, let's get our ideas flowing and make things happen!

Article sent to me by my friend Pablo Aversa

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