Here's the 'Open Science' TV campaign posted on Du Pont's corporate website...
November 21, 2008
New Campaign on Open Science
Du Pont has initiated a campaign here in Brazil to promote its Open Science platform. Following the footsteps of P&G and IBM, here's another example of a company embracing open innovation as a way to transform the way it brings new ideas to life. With the growth of technology and a business environment that has taken a more collaborative approach, it's fascinating to see how R&D is going through a significant change. R&D teams, which used to take a very internal approach relying on their own research capabilities, are becoming more open to developing partnerships with academic institutions, NGO's or through companies like Innocentive.
New times require new thinking.