December 12, 2008

Celebrating 55 Years of Quaker in Brazil

This year, Quaker® is celebrating 55 years since the brand started its Brazilian operation in Porto Alegre. Erika Salgado and Sarah Buchwitz leading Brazil's Quaker Brand Team - two of our young marketing talents - are having an awesome year. The business is growing double digit mainly driven by a strong professional marketing effort communicating the heart health benefits of oats and by a beautifully-produced TV campaign, called "Quaker The Grain of Goodness" (covered a few months ago on this blog), which is driving record sales.

To celebrate Quaker's rich heritage in this country, we're launching comemorative cans with the a vintage look on the backpanel....

The Quaker Team also produced a short video telling the brand's story which has been used to educate employees and customers on the beauty of the Quaker heritage.  The brand story is also being told through recipes. The team has compiled 55 recipes made with oats and how this special grain has influenced food culture from the 50's to today. 

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