How could we expand the brand experience to cool places where our teen target hangs out in a way that was relevant and engaging?
The answer has been the Toddy Shake Tour, a mobile unit we have been testing throughout the year where consumers can experience the product in a variety of amazing shakes. For the upcoming Brazilian summer season, which pretty much starts after Christmas, we're coming out with the Toddy Shake Van. Imagine a 'pimp-my-ride'-style '71 VW Van completely decked out with cool wheels, flat-screen TVs and a hydraulic ceiling that creates a mini diner with the best chocolates shakes in town. Consumers can choose chocolate shakes with a touch of coconut, with bits of cookies, passion fruit or açaí (an energetic local berry).
The concept was created by the Future Group, a São Paulo-based brand activation agency we have been using for experiential marketing in collaboration with the Toddy Brand Team led by Claudia Pires and Victoria Gabrielli.
Our Toddy Van will be touring beaches along the coast of Rio and São Paulo, throughout the summer. We will also be taking the experience to orphanages and social projects in association with local NGO's.