Here at PepsiCo Brazil, we are launching our first-ever institutional campaign under the theme PepsiCo - Creating a Tomorrow Better Than Today. It starts off next week as a print campaign in Brazil's top weekly magazines Veja, IstoÉ and Época.
The first page says 'The end of year is great to gather your Family and think about the future'.
You then turn the page and the message is 'Nice to meet you, we are the PepsiCo Family'. In Brazil, PepsiCo as a company has very little awareness. Historically we have communicated our brands but have never taken the time to tell people who we are and what we believe in. Many Brazilians will certainly be surprised to see that Pepsi®, Doritos®, Quaker®, Gatorade®, Toddy®, H2OH!®, Stax® and Coqueiro® Tuna & Sardines are all products that belong to the PepsiCo Family.
And these well-known brands to Brazilians all over the country are now unified by a common message that we are committed to creating a Tomorrow Better Than Today.
The copy says 'If it depends on us, 2009 will be a wonderful year'.