It's fascinating to see how some new ideas are actually a combination of things that have been around for a while - in this case seat belts and airbag technology - and nobody had actually put them together. Ford's recent announcement of the first-ever back-seat inflatable seat belt is a great example of this.
This is a wonderful innovation that makes you wonder what other opportunties exist in our own categories of combining different ideas to create an entirely new consumer experience...
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