Let's make it fun!

I saw this video last night, which is part of the Fun Theory cultural movement in Europe - a VW initiative - and it made me think of how the power of fun could change the way schools educate kids or even how companies sell their products.

As marketers, how can we add a little more fun in the way we sell... engaging consumers in a whole new way?

For those of us who live recycling... this is a killer idea.
Absolutely Brilliant!!!