Here at PepsiCo we started off 2009 launching our first ever institutional print campaign. The first phase, which we covered on this blog, presented our entire brand portfolio (including snacks, beverages and food) and we introduced our institutional campaign theme:
PepsiCo - Creating a Tomorrow Better Than Today
We've now moved into phase two which celebrates the people who make PepsiCo great. In one print ad we talk about our people, in another ad we celebrate the farmers who cultivate the potatoes, corn and wheat used in our snacks, and in the third execution we celebrate the partnership PepsiCo Beverages has with AmBev.
The campaign can be see in Brazil's most top-selling magazines such as Veja, Exame, IstoÉ, Revista Caras and Claudia.