September 29, 2009

Disconnected in Paradise

My Family and I just got back from 3 days in Itacaré, a tropical paradise located on the southern coast of Bahia north of Ilhéus - Brazil's cocoa capital. Fortunately, we spent three magnificent days with no mobile phone (no coverage from the carrier I use), no BlackBerry, no TV... and I realize that this is exactly what time off is supposed to be. Disconnected.... and yet connected to what matters the most.

For those who want a tip on an absolutely stunning place to go for vacations:
Txai Resort. Thousands of coconut trees, miles of pristine beaches, hiking trails through lush tropical vegetation hydrating ourselves with coconut water, and a spa at the end of a long day with a view you'll never forget.

What makes the resort even more special, is that they were awarded
Sustainbale Resort 2009 by Brazil's best tourism publication 4 Rodas. Food is made with organic vegetables and fruits which they cultivate on the property and they support local organic argriculture. Excess production is sold at an organic farmer's market which they helped organize in Itacaré. The resort sells handicrafts from local vendors and they also run a number of socially-responsible programs focused on developing local communities. A cool example of their concern for the local community is the support the resort gave in starting up Bahia's first public Waldorf shool (providing building materials) located a few miles down the road. Our daughters loved the news that Txai also has their own sea turtle conservation program called 'Txaitaruga' (which is one more reason for us to go back since we're not in nesting season yet).

This is a video on how Txai is building a sustainable model...

This is a great reminder that Brazil has a tremendous opportunity to leverage its enormous tourism potential through an environmentally-friendly model similar to what happens in Costa Rica. We can't wait to go back.

These are a few photos I took...

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