September 8, 2009

The return of a snack classic

A lot has been wirtten about how retro is cool and how some . I'm a huge fan of the movement (probably why I bought a New Beetle when they first came out and why I drive a Mini Cooper today). Well, here at PepsiCo Brazil we're also riding the retro wave by bringing back a snack classic from the 80's and 90's: Doritos Original.

Since 2001, the only Doritos flavor sold in Brazil has been nacho cheese (in the famous red bag) and earlier this year we launched Sweet Chili as a limited edition (in a striking silver bag). Answering the call from hundreds of Brazilian fans who have posted that they want the return of Doritos Original, in the following days we're bringing back the classic tortilla chip that comes with just the great taste of yellow corn in its famous yellow bag. And to go in true retro style, we even decided to use the old classic Doritos logo from the 90's.

One of the fun things about social networking is that marketers can quickly identify and respond to consumer requests. We had tons of fun last year producing a 5kg bag for die-hard Doritos fans and now we have a chance of bringing back a classic from the past.

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