I love seeing how some companies are fast to identify a cultural movement and quickly transform an opportunity into a business proposition. With growing public awareness and concern around swine flu, it's amazing to see the proliferation of hand sanitizing units. For the past few weeks I've been seeing them all over. Only today, I saw one in a parking garage, next to the elevator in my office building and coming out of our cafeteria.
For marketers it's a reminder of how any cultural manifestation creates opportunities for new products, services or the comeback of an old idea.
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