August 1, 2009

No more vanilla, strawberry or chocolate

What happens with those who market mass consumer products where it's more difficult to provide consumers with true customization?  It seems like expanding choice and inviting your die-hard fans to collaborate on what's next is picking up momentum. 

Two cool projects that I absolutely love...

Take a look at what Mountain Dew did last month....


Walkers - UK's top-selling potato chips - also ran an amazing promotional campaign this year called "Do Us A Flavor" inviting British consumers to create a movement in favor of their favorite flavor.


It seems like the days of "we only have vanilla, chocolate or strawberry" are over. It was about time.

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