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August 20, 2009
Listening to Andreas Weigend
Yesterday, I had the opportunity of listening to Andreas Weigend speak at an HSM event here in São Paulo. Andreas is a former Chief Scientist at Amazon.com. He now works as a consultant helping companies leverage the power of data to develop new business models. He also teaches at Stanford and UC Berkeley. Since I've always been a huge fan of Amazon - most likely the best e-commerce experience on the web - I was excited with the opportunity to listen to him. Great speaker with thought-provoking concepts for any company wanting to take their digital strategies to the next level. Among the examples of companies leveraging data to transform their business, I loved the case of Progressive which gives customers the option of using a wireless device in their car which tracks driving behavior. The data collected generates a customized insurance rate based on how, how much and when the car is driven.