This is our TV campaign for NatuChips - a line of all-natural chips made from Brazilian roots: Mandioquinha (arracacha in English) and Inhame (taro).
The copy reinforces naturalness and freshness with a touch of humor. It actually takes between 12-36 hours from the moment these roots are harvested and are produced at our plant in Sete Lagoas (state of Minas Gerais).
NatuChips also follows a global trend towards clean labels. In our case, just three ingredients: roots, palm oil and salt.
Creative by AlmapBBDO.