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May 23, 2010
The Nothing Movement in Rhode Island
Jeanette Palmer and I worked on a few packaging graphic projects for 7UP and H2OH! a few years ago when she was with Raison Pure New York. She now lives in Providence, Rhode Island and works for a local agency called NAIL. She sent me a link with an amazing cultural movement called Nothing her agency has created for the Rhode Island Community Food Bank.
A beautiful example of how the power of creative can work for a greater cause. This is the type of campaign that would work very well in developing countries, like here in Brazil.