Last week, here at PepsiCo Brazil we started to roll-out an exciting new product display for our line of snacks. The news is that is the world's first display made 100% from recycled chip bags. In fact, 675 chip bags are used to make each display. By the end of the year, we will be producing 25,000 displays to be placed in stores all over Brazil.
We're working with waste management coops in São Paulo which are collecting chip bags as part of a larger post-consumer packaging program that we're deploying in partnership with TerraCycle - the world's most innovative eco-friendly manufucturers.
This initiative means, that in the next six months, 16.8 million bags won't go to landfills.