March 8, 2009

VISA scores with Ronaldo

A few minutes ago, Ronaldo - Brazil's most famous soccer player - socred his first goal playing for Corinthians. For those who follow the beautiful game, there was a huge expectation all over Brazil about Ronaldo's comeback after over a year away from the pitch. Corinthians, is more than a team, it's practically a religion for millions of fans, so signing a guy like Ronaldo was the big story this season.

The marketing question behind today's match - the classic Corinthians X Palmeiras - was what company would appear on Corinthians' jersey? Until a few days before the match, there were all sorts of speculations about who would be the main team sponsor. Well... it's VISA, and the images of Ronaldo's will be in all papers and websites tomorrow morning. Great timing.

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