October 23, 2010

Using design to re-invent the fast food experience

You have to give credit to McDonald's for constantly looking for ways to re-invent the fast food exeperience. Reason why I enjoyed reading FastCompany's article "Making Over McDonald's" as part of the special edition Masters of Design 2010. The article talks about how the burger icon has been using the power of design to recreate the mcexperience.

If you also agree that design is one of the most fascinating forces behind marketing, it's worth the read.

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