My wife and I lived in Rio back in the mid 90's and we never quite understood how it took so long for people to start rediscovering one of the World's most original and beautiful cities.
February 23, 2012
Last day of carnival and it makes me think about how Rio is finally becoming so cool. Yes,it has a lot to do with the fact that Rio will be one of the host cities of the FIFA 2014 World Cup with the final match at a totally renovated Maracanã Stadium and will also host the 2016 Summer Olympics. From a marketing standpoint, what you also see is how the cidade maravilhosa - the birthplace of bossa nova - is inspiring films, fashion, vodkas and even the boom of coconut waters.