June 30, 2012

Sensorial experience at the Mandarin Oriental in Miami

I spent the week in Miami attending business meetings.  I stayed at the Mandarin Oriental.  Every evening this video would be playing in the room.  I felt in captures very well the hotel's vibe.  Great to see how they are providing travelers with a total sensorial experience.  You can feel the Mandarin Oriental brand DNA in everything... from the lobby's interior design, artwork, to the wonderful asian fusion cuisine at Cafe Sambal. Well-though out brand integration. As a guy who spent his career in consumer marketing, it's fascinating to see the power of great marketing in services.

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