With the explosion of video-sharing sites, I wasn't at all surprised to see in my Saturday newspaper a print ad for Hyundai's i30 asking people to check out a video posted to tinyurl.com that reinforces the main message in the ad. I couldn't resist and ended up watching a rather amateur video taken at the Frankfurt Auto Show of the president and chief designer of a German competitor commenting on the qualities of the i30. More and more we start seeing a clear invitation to continue a story through the second screen concept. I love how we're living in a time of complete media mash-up.
No comments:
Post a Comment