March 24, 2013

Media mash-up

With the explosion of video-sharing sites, I wasn't at all surprised to see in my Saturday newspaper a print ad for Hyundai's i30 asking people to check out a video posted to that reinforces the main message in the ad.  I couldn't resist and ended up watching a rather amateur video taken at the Frankfurt Auto Show of the president and chief designer of a German competitor commenting on the qualities of the i30.   More and more we start seeing a clear invitation to continue a story through the second screen concept.  I love how we're living in a time of complete media mash-up.

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