Title Sponsorship of LigaBBVA - the World´s best soccer league

This week, we finally announced the renewal of our title sponsorship of la LigaBBVA - the first division Spanish league - for the 2013/14 Season.  These past weeks, my team and I spent a lot of time working on the details of this sponsorship so it certainly feels great that we have finally announced it and we can now move into finalizing the activation plans.

Here´s the video that was used in this week´s press conference.  It shows why, for many soccer fans from around the World, this is the best league.  The numbers tell the story.

How can you rationalize shopping in tough economic times...

"I´m not a shopaholic.  I´m helping the economy."

Sponsoring the NBA 3X Tour in Madrid this weekend

The NBA 3X Tour is a grassroots initiative for kids around the world to immerse in the excitement of street basketball.  Here at BBVA, we are a proud sponsor of th NBA 3X Tours
in Europe and Latin America. This is the event that is taking place this weekend in downtown Madrid, where 140 teams have signed up for 3 on 3 basketball.

Corporate sposoring of the big leagues is great, but there's something very special in supporting grassroot initiatives like this one, just providing the means for kids just to hav fun, compete and celebrate outdoor sports.

Bringing together stars of two great leagues

BBVA - as the Official Bank of the NBA - and title sponsor of the World's best soccer league La LigaBBVA, brought together Spanish legends Casillas and Iniesta to watch Game 1 of the NBA Finals in Miami this weekend.

Mashup-upnin the  wonderful world of sports...