A few weeks ago at work, this video inspired us and opened a debate on how we need to evolve our sports marketing sponsorships. The challenge for any marketing organization today is how to bring more social responsibility in the things we do, in the way we engage with our consumers, in the positions we take. Not an easy task but certainly one that brings more purpose to our role in society.
Sport Club Recife, a Brazilian professional soccer team, has launched a program called Importal Fans which is a wonderful example of how you can combine the passion of sports with a true social movement that transcends the sport itself.
Inspirational.
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