Corporate Responsibility Initiative "Yo Soy Empleo"

This week, we're airing here in Spain a new campaign communicating one of BBVA's key corporate responsibility initiatives, called Yo Soy Empleo - a program that rewards small businesses with € 3000 for each new hire.  The objective is to generate 10,000 new jobs in Spain.  

This campaign, created by DDB Spain, brings together a few of the employees and business managers who benefit from the program to share their personal stories.

TEDx Day in Madrid!

I'm spending the day listening to inspiring stories at TEDx Cibeles.

I loved a presentation by Swedish Designers Anna Haupt and Terese Alstin on their breakthrough Invisible Helmet.  I had a chance of talking to them afterwards.  A wonderfully well-exectuted idea based on a relevant consumer need... and it saves lives. The beautiful intersection of design, technology, fashion, innovative thinking and impotantly, execution.

Pure inspiration.

Things that you no longer need because you have a smartphone

Check out Buzz Feeds's list of things you don't need because of smartphones.  Strange but not surprising that banks are not on the list.  It makes me realize that there A lot of cool mobile banking applications that we're working on that need to be launched, communicated and disseminated to change perceptions.