This week, we're airing here in Spain a new campaign communicating one of BBVA's key corporate responsibility initiatives, called Yo Soy Empleo - a program that rewards small businesses with € 3000 for each new hire. The objective is to generate 10,000 new jobs in Spain.
This campaign, created by DDB Spain, brings together a few of the employees and business managers who benefit from the program to share their personal stories.
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