December 9, 2013

Partnering with the World's #1 Restaurant

Today, I'm here in Mexico City to communicate BBVA's partnership with El Celler de Can Roca - 2013 Best Restaurant in the World.  Next year, will will take the three Roca Brothers, Joan, Josep and Jordi, plus 20 of their staff members, to tour Lima, Bogot√°, Medellin, Mexico City, Guadalajara, Houston and New York providing unique dining experiences to our clients.

During the tour, the Roca Brothers will be working with local producers to identify ingredients that can be added to their future menus.  We will also work with local culinary schools to find talent that will work on the tour and spend four months in training at the original restaurant located in Girona, Spain.

Two weeks ago, I had the opportunity of dining at El Celler de can Roca and it was breathtaking, a wonderful combination of phenomenal food and engaging storytelling from Joan on the whybofneach dish, to Josep on the selection of wines, to Jordi on his desert creations....  an experience like no other.

There's a lot in common between private/corporate banking with the world of fine cuisine:  customer experience, attention to details, constant reinvention, catering to specific needs.  This is the beginning of an exciting new platform for the bank, adding to our global sponsorships of LigaBBVA and NBA.


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