April 1, 2015

Iberia Airlines' new campaign

Here in Madrid, I enjoying consulting with Carolina Issler - CMO for Iberia Airlines - when I want to discuss anything related to the world of marketing. The travel industry is a benchmark when it comes to digital transformation and there's a tremendous amount of knolwledge that applies to other business categories. Here's Iberia's new campaign targetting the Brazilian market that Carolina shared with me the other day.  Ironically, I'm writing this post from an Iberia lounge at Barrajas International on my way to a ski trip in the French Slps.

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