July 26, 2015

A more human side of mobile payments

This is BBVA Chile's campaign launching BBVA Wallet.  The story starts with the typical situation of a guy showing a friend his new mobile payment app and its instant notification feature.  Early adopters enjoy talking about their new toys.  He then realizes his wife has gone shopping but misreads the situation completely.

Advertising within financial services has traditionally been about product offers.  Communication focused more on the 'what' and not necessarily on why people make purchasing decisions and how new banking technology is changing people's behavior and relationship with money.  It was good to see how this campaign shows mobile banking embedded in a more natural day-to-day situation.

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