September 1, 2015

A cup of latte and brand purpose

I'm on my way to London this morning, preparing a Brand Purpose workshop.  When you're thinking of something, it seems like you end up seeing all sorts of stimuli around you.  At the Airport Starbuck's I saw this poster with what seems to be their brand purpose.  It's interesting to see how some brands are determined to tell the world the reason they exist.

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