Blog dedicated to the passion for creative strategic thinking, consumer insights, collaboration, and product innovation... how great marketing can become a significant contributor to growth
November 8, 2007
IBM Breakfast with Nicholas Donofrio
I was invited to a breakfast last week by IBM Brazil with guest speaker Nicholas Donofrio - IBM's EVP Innovation & Technology. I had already been to the IBM Forum Brazil a few months ago and it's fascinating to see how Big Blue is positioning themselves so well as an innovation partner. Mr. Donofrio is a gifted speaker with thought-provoking ideas and examples on how IBM has helped companies look for disruptive innovation as a way to transform business and accelerate growth.
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