May 25, 2009

Ruffles at the Jonas Brothers Concert

Two of our brands, Ruffles® and Toddy®, sponsored the Jonas Brothers Concert here in São Paulo this past Sunday.  

In a jam-packed stadium with 60,000 fans, it was an awesome opportunity for us to launch our new limited edition Ruffles Do Seu Jeito ('Ruffles Your Way') - which comes in a flavor for girls and one for guys.  The guy version is a big wave potato chip with a masculine BBQ Ribs flavor and the girl version is a thin-sliced potato chip with a soft cream cheese flavor.  

The in-stadium brand activation was carried out by the Future Group.  The promoters were instructed to hand out samples according to the positioning.  Next to me, there was a girl asking to sample the guy BBQ flavor.  The answer she got was:  "Bring a male friend and you'll get your sample" which was a great way to promote interaction among the crowd.

Here are two pictures I took of consumers sampling the product.  I had fun playing photographer...

1 comment:

Julia Profeta said...

Oi Carlos!

Esqueci de colocar no email... esse é o blog do Carlos Nepomuceno, que também é uma cabeça fantástica de inovação ... dá uma olhada!

Seu blog está adicionado nos meus links já!

Um abraço!