In a jam-packed stadium with 60,000 fans, it was an awesome opportunity for us to launch our new limited edition Ruffles Do Seu Jeito ('Ruffles Your Way') - which comes in a flavor for girls and one for guys. The guy version is a big wave potato chip with a masculine BBQ Ribs flavor and the girl version is a thin-sliced potato chip with a soft cream cheese flavor.
The in-stadium brand activation was carried out by the Future Group. The promoters were instructed to hand out samples according to the positioning. Next to me, there was a girl asking to sample the guy BBQ flavor. The answer she got was: "Bring a male friend and you'll get your sample" which was a great way to promote interaction among the crowd.
Here are two pictures I took of consumers sampling the product. I had fun playing photographer...
1 comment:
Oi Carlos!
Esqueci de colocar no email... esse é o blog do Carlos Nepomuceno, que também é uma cabeça fantástica de inovação ... dá uma olhada!
http://nepo.com.br/
Seu blog está adicionado nos meus links já!
Um abraço!
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