A few weeks ago, I posted the story of our Doritos Sweet Chili launch and how we are using augmented reality on-pack. One of the very cool things about this technology is that, as a marketer, you can go online and see hundreds of photos of consumers the moment they released their Doritos Lovers. It's a glimpse of that very moment they were impacted by the technology. You see their expressions and how they interact with the virtual character.
How many marketing initiatives we end up deploying and never get to see the consumer the moment he is being impacted?
Looking at all the pictures on doritos.com.br is fascinating and it shows how technology can play an awesome role in terms of experiential marketing.... with the advantage that, in this case, we can actually see how our consumers are having fun with our product.
Pretty cool stuff.