April 10, 2010
On the cover of this month's French-edition of Maire Claire magazine you'll see a lettering that says "100% Sans Retouches" which means the edition is totally photoshop-free. Another good example of a consumer trend that has been with us for a while now and my feeling is it's here to stay: the search for authenticty. In a climate of uncertainty and a mistrust in brand marketing, the interest people are finding in anything that keeps it real. A positive attitude towards 'what you see is what you get'.