Yesterday, I was invited to a presentation that was truly inspiring. Especially inspiring for anyone who is interested or determined in creating a purpose-driven brand or company. It was a presentation by BrightHouse - an ideation corporation which is now in Brazil represented by the Grupo Troiano de Branding. They talked about how they are helping companies generate master ideas through what they call the 4I's Process (investigation, incubation, illumination and illustration).
What blew me away were two case studies of how the process is brought to life. Instead of yet another powerpoint, the work is presented in an inspirational video fromat. The film carves a very defined positioning and lays out what purpose a specific brand should have. The videos were insightful, using powerful words & imagery, elevating the brand story to a different place. Great work.