August 17, 2010

Fortune for iPad

It's becoming a nice habit, after putting the girls to bed, to search through the Apple App Store to find interesting content to download. Last night, I had a chance of reading through one of the editions of Fortune Magazine for iPad. I really enjoyed it. Clean graphic design with fun-to-read business stories and interactive articles like one on FM Global which was great. As a marketing guy, it was interesting to see how advertisers are jumping on board using video resources (like an ad from IBM called 'Conversations on a smarter planet'). I can easily see Brazilian business publications borrowing a page from this initiative as they figure out how to play in this fascinating space.

Worth checking it out.

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