Ideas That Spread

Next week, Jaboticaba Publishing House will be launching the book "Ideias Que Espalham / Ideas That Spread", a collaborative effort that brought together 12 Brazilian thinkers around a common theme.

The idea was inspired by Seth Godin's "The Big Moo", suggested a year ago by Alexandre Peralta - head of StrawberryFrog Brazil - inviting some interesting people with different professional backgrounds to write a chapter on their experiences of creating ideas that spread... ideas that eventually became part of a cultural movement.

The list of collaborators include the Campana Brothers - Brazil's coolest product designers, Heitor Dhaila - one of Brazil's most successful film directors and screenwriters - João Batista Chiaco - head of marketing at Fiat Brazil and one of the country's most award-winning professionals and Adam Morgan - the intellectual genius behind EatBigFish - just to name a few.

I took part in the project writing one of the chapters, which was a new yet daunting experience for me. More on the book next week...