March 18, 2011

When it comes to where your brand is made... do you care?

Connecting flight in Lima. Newstand at the airport. Picking up some reading material on my way back to Sao Paulo. The Wired Magazine cover catches my attention and the question makes me think. Are we going to see a rise in consumers mobilizing to hold brands more accountable for all aspects of the supply chain?

The flip side of that is a Maytag print campaign I saw a few weeks ago in USA Today. The message was "Better Build With American Pride... designed, engineered and assembled in the U.S.A." The tagline is also quite powerful: "Maytag - What's Inside Matters". There's also logo "From Ohio to You".

Is there a trend emerging?

No comments: