Ricardo on Innovation: Top 12 Digital Predictions for 2012 by Millward Brown

Millward Brown's Global Futures Group Top 12 Digital Predictions for 2012... great read!

Innovations I have worked on over the years...

1989 (Brazil):
Colgate Dental Floss Transparent Case
Consumers known when to repurchase
(Colgate-Palmolive Chairman's Award)

Colgate Tartar-Control
Brazil's first Laminate Tube

1990/1 (Brazil): Johnson's Jr. Dental Cream
For children developing permanent teeth
Clinical studies Univ. Sao Paulo

J&J Fluordente Tutti-frutti Mouthwash

1992/3 (Brazil):
First banking application on a pager
Co-development with Unibanco
('Unibanco 30 Horas Pocket')

2003-6 (Global)
7UP Ice - "Shockingly refreshing!"
Cooling agent with a hint of mint
Limited edition Russia, Malaysia, Portugal,
Egypt, Norway, Romania...

7UP Free
Free of sugar, color and caffeine

Repositioning in Europe and Argentina

7UP 'Curvy' Proprietary bottle +
7-bottle 'Refreshing' graphic collection
Driving brand growth in China and India

7UP Bite - "Hair-raisingly refreshing"
Less sweet, slightly sour
Limited edition India, China, Vietnam,
Russia, Ireland, Venezuela, Guatemala...

H2OH! - Lightly-carbonated flavored water with a hint of 7up... an innovation that is creating a new category in markets like:
Malaysia, Vietnam, Portugal, Colombia
Mexico, Central America, Ecuador, Uruguay, Argentina, Brazil...

2007/08 (Brazil):
Sabores da Terra
Brazil's first Yucca & Taro Chips

Ruffles Palito
French-fries-style snack

Ruffles Toast
Extending brand into cracker aisle

Sensacoes Ao Forno
Brazil's first baked potato chip

2009 (Brazil):
Quaker de Bolso
Oatmeal cookies, granola shots and mini multi-grain cookies that allow consumers to take the goodness of oats anywhere

Doritos Sweet Chili

A spicy new flavor for Brazil' favorite tortilla chip using packaging with augmented reality technology

Ricardo on Innovation

December 13, 2011

Top 12 Digital Predictions for 2012 by Millward Brown

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