I'm always interested in following the evolution of vending machines. So, I was very happy see how Kraft Foods is using a new technology to test six jelly desserts targeted at adults. The machine uses an optical sensor fitted to the top of the machine to recognise the shape of the human face. A computer processor then carries out a series of calculations based on measurements such as the distance between the eyes, nose and ears. This new vending machine analyses users' age and gender has been launched in the U.S. Market by Intel and Kraft Foods, called iSample.
Kraft Foods in the U.S. is using this cool technology to sample Temptations - a jelly-based dessert marketed as 'the first Jell-O that's just for adults'.
One of the concerns about sampling programs is making sure the investment goes against the brand's core demographic. In this case, the use of this new vending technology allows Kraft to tailor the product to the shopper, and exclude children from the adult-focused promotion.
You can only imagine many other ways this technology can be used in. Intel says it intends to retrofit the technology to existing vending machines to allow companies to study what type of people are buying their products.
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