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January 21, 2012
Movements are cooler when they happen spontaneously
One of the most fascinating movements in the past months was not necessarily digital.... what is being called the Post-It Wars is just one of those cool cases that any marketing guy would love this to happen with your own brand.
It`s interesting to see that, many times, the best brand movements initiate and spread spontaneously, a legitimate grassroots movement and not the result of the traditional creative process.