August 21, 2012

New Oreo campaign in Argentina

Here's our new Oreo TV campaign in Argentina.  

The spot communicates the new 4 pack.  This packaging initiative is a response to Moms who are looking for smaller pack formats for kids on the go.  The campaign, created by the DraftFCB Buenos Aires Team, uses the brand's well-known twist-lick-and-dunk ritual, this time in a completely different setting....

There are so many wonderful campaigns coming out of Argentina lately.  One of the things I personally enjoy is the acting.  I hope you like this particular execution.

From a marketing perspective, Oreo is one of those magical brands easy to fall in love with.  It's amazing how this little cookie can inspire so much creativity around the World.


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