August 21, 2012

I went to an Apple Authorized Dealer here in São Paulo called A2YOU the other day.  I needed some technical support for our MacBook.  My younger daughter went with me and immediately went to one of the Mac stations.  I was surprised when a salesperson came over and asked permission if she could answer an online survey on her thoughts and perceptions of Apple products.  I was quite amazed that they would be interested in the opinion of a 10-year-old.

As a marketer who is used to commissioning market research, it was interesting to see the type of questionnaire they're using to better understand their fan base.  The Apple experience still surprises me in so many positive ways.

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