March 5, 2013

Startup Fever in Brazil.....

Since I've been studying Mondelez' Mobile Futures project in North America - partnership  with mobile start-ups to develop new ideas for brands like Oreo, Trident, BelVita -  it seems like everywhere I look there's something about start-ups. 

Here in Brazil, Endeavor has announced a documentary telling the story of six start-ups, called "Vai Que Dá" (Go and make it happen).  I can't wait to see it.



This is the cover of this month's PME Magazine (Brazil's largest publication on small businesses)...


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