The Blindfold - Kevin Durant & James Harden featured in our new BBVA Digital Campaign

After a month working hard, it's finally out: our new BBVA Digital Campaign "The Blindfold" celebrating our renewed NBA partnership.

NBA Star James Harden playing blindfolded against three opponents on the rooftop of our Madrid corporate headquarters 28-stories high, guided by NBA MVP Kevin Durant across the globe at a control center in Oklahoma City.   Storytelling at the service of sports marketing.

I hope you enjoy it...




"At BBVA, we're here to make your life easier, by coaching people to reach their financial goasl, anytime, anywhere.  BBVA - Official Bank of the NBA"

Reminding Virginia to think about her future

Here at BBVA Spain, we just launched a Campaign called "Acuérdate de tu futuro / Remember your future" based on the insight that it's very hard for people to visually imagine themselves at an older age.  And because you don't build that imagine in your mind, you think it's never coming.  Worse, not everyone actually plans for the day it does.

Our ad agency DDB created this campaign that was produced with real people, non-actors, who went through a make-up session not knowing what was going on.  They were asked about what they wanted to do in the future.  Then, they were filmed seeing their reaction in the mirror.  The result builds a compelling case for people to take a second a thought about their pension plans.

This is one of the executions (in Spanish) from a woman called Virgina.



This is another execution with Sergio's story...

LigaBBVA Debit Cards launched in Spain

Here in Spain, we just launded the LigaBBVA  & Liga Adelante Debit Cards with personalized card designs for the 42 professional Spanish fútbol teams.  This is another example of how here at BBVA we're commecialy activating our global sport sponsorships tapping into the passion Spaniards have for their clubs.  As a Real Madrid fan, here's my card that just came in the mail this morning.