January 5, 2015

DIY experience for teens in NYC

Travelling with teenage daughters requires being imaginative and coming up with experiences beyond traditional tourist attractions.  So, this holiday season in New York, besides crossing the Brooklyn Bridge in the bitter cold to see the new year fireworks or exploring the interactive exhibits at the Cooper Hewitt Museum of Design, my wife made an appointment for them to make their own lipstick at Bite Lip Lab (174 Prince St. - Soho).  They loved it.

We see the do-it-yourself and customization model in many different categories.  More than just making the shopping experience more memorable, within our daughters' demographic, these moments have certain social currency.  For the brand, which I later learned has a retail presence in stores like Sephora, this is exactly the type of buzz that builds advocacy.

Great concept.

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