May 7, 2015

Building something special in Catalonia

Thiis is BBVA's campaign to communicate the integration of CatalunyaCaixa.  The campaign, produced in Catalan with Spanish subtitles, called "Sumar Multiplica" (adding multiplies) uses examples of people coming together to build something special like the castells - human towers built in festivals in Catalonia or the Roca Brothers - from El Celler de Can Roca.

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