July 3, 2008

A little frog that is helping us re-think our communication strategy

We just concluded a pitch to find a new advertising agency for some of our accounts.  It was an extremely rewarding experience since we had the opportunity to see creative work through the lens of some of Brazil's most amazing Brazilian agencies.  At the end, we rewarded four brands to a small creative boutique that has been operating in São Paulo for less than a year: PeraltaStrawberryFrog. The agency which was founded in Amsterdam in 1999, is headed in Brazil by one of the country's most talented creatives Alexandre Peralta. They have a fascinating more collaborative approach to the entire brief and creative process, bringing revived energy, fresh ideas and a different approach to just about everything, a spirit that has captivated my marketing team. In the few weeks we have been working together, I can already feel that this little frog will inspire us to re-think our communication in a beautiful way.

This is how the agency defines Froguism - their guiding principles:
Being results focused, smart, and agile
Believing you CAN outwit the dinosaurs
Effortlessly hopping from one part of your world to another
Using your ingenuity to solve problems not your size
Making the most of your strengths with efficiency and control
Creating perpetual motion, one step at a time
Engaging the world from a shared perspective from the ground up
In a world of dinosaurs, it's good to be a frog

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