Don't you just love it when you se a killer product idea that completely changes the game in a given category. Well it happened last week when I bought a Flip Video Camera. Ok.... I know.... I was late to the game. I admit it. Flip has taken video recording and made it into a very simple, cool, experience. A little bit like what iPhone has done to mobile phones. Just a few simple buttons and you're ready to tell your story on YouTube. A lesson in simplicity that all marketers can learn from.
January 30, 2009
A simple approach to video recording
Don't you just love it when you se a killer product idea that completely changes the game in a given category. Well it happened last week when I bought a Flip Video Camera. Ok.... I know.... I was late to the game. I admit it. Flip has taken video recording and made it into a very simple, cool, experience. A little bit like what iPhone has done to mobile phones. Just a few simple buttons and you're ready to tell your story on YouTube. A lesson in simplicity that all marketers can learn from.
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