January 18, 2009

Start with substance

Marketers all over America are finding ways to leverage Obama's presidential inauguration next week. A media event that is being compared to the Super Bowl. I was very happy to read that the Marketing Team at Quaker Oats in the U.S. is promoting its "Start with Substance" campaign with the mission of donating a bowl of oatmeal to 1 million poor families across the country.

A beautiful initiative in an historic moment of hope.  Click here to learn more.

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