A beautiful initiative in an historic moment of hope. Click here to learn more.
January 18, 2009
Start with substance
Marketers all over America are finding ways to leverage Obama's presidential inauguration next week. A media event that is being compared to the Super Bowl. I was very happy to read that the Marketing Team at Quaker Oats in the U.S. is promoting its "Start with Substance" campaign with the mission of donating a bowl of oatmeal to 1 million poor families across the country.